I recently had an interesting conversation with a young client from Bhutan, which is a small country in the Himalayan mountains bordering India and China. In Bhutan the government measures prosperity- not through the GDP (gross domestic product) like most of the world, but through GNP: Gross National Happiness. 33 indicators which are classified under 9 main domains, are used to come up with a single number which measures the peoples’ gross national happiness. Data is gathered through questionnaires. These domains are: psychological well being, use of time, health, cultural diversity, education, good governance, ecological balance, community vitality and living standards. To sum it up, a combination of these factors measures life satisfaction. Each year the government, non-governmental organizations and businesses strive to increase the measure of a good life, through policy changes and new initiatives. One such simple initiative is a common road sign seen on the many beautiful mountainous roads – no it’s not about speed limit but rather: “life is a journey……complete it!”
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